Case Studies

EMPWR - POW

EMPWR: POW! CHARACTER SYSTEM

EMPWR: POW! CHARACTER SYSTEM

Zayla
Overview
Client arrived with rough flat AI-generated axolotl character called POW. Rebuilt from scratch: 3D conversion A/B test — GPT Image 2.0 vs Nano Banana Pro. Multi-view 6-angle character sheet. Image-to-image pose variations. Higgsfield character lock for motion. Full brand integration across logo, website, social content, and live event materials. Pipeline still active.

Date:

Client:

EMPWR Convention

Industry:

Personal
Animated
Graphic Design

Services:

CHARACTER DESIGN / MOTION

Zayla
Zayla
Zayla
Zayla

Building campaign-ready systems where craft, technology, and culture intersect. Art-directed, not generated.


email: hello@carloslaya.art

phone: +1(647)937-5728

From moodboard to campaign-ready visual — in one engineered pipeline.

CARLOS LAYA

Building campaign-ready systems where craft, technology, and culture intersect. Art-directed, not generated.

EMAIL: HELLO@CARLOSLAYA.ART

PHONE: +1(647)937-5728

From moodboard to campaign-ready visual — in one engineered pipeline.

CARLOS
LAYA

Building campaign-ready systems where craft, technology, and culture intersect. Art-directed, not generated.

EMAIL: HELLO@CARLOSLAYA.ART

PHONE: +1(647)937-5728

From moodboard to campaign-ready visual — in one engineered pipeline.

CARLOS LAYA